Hero West Expeditions is an England based adventure travel company, specializing in Western adventure packages for thrill seekers, specializing in the American Western states.
The guys over at Hero West wanted their brand to evoke a connection to both earth and soil, and clouds and sky, and their colors, textures and atmosphere had to feel genuine. Everything about what we created for them is meant to inspire adventure, curiosity and action.
Adventure is the one word the team always came back to, so we wanted their brand to feel as genuinely adventurous as they wanted their clientele to be. We drew our inspiration directly from nature to evoke as much desire for connectivity as we could.